Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.

What about those mom-and-pop businesses all over PATCH TOWN and beyond that are the backbone of America’s economy? Just when do they get their day?

That’s basically the question that was asked back in 2010 when the concept of Small Business Saturday was born.

Small Business Saturday is “a day to celebrate and support small businesses and all they do for their communities,” the U.S. Small Business Administration explains on its website.

American Express gets the credit for founding the shopping holiday, which got its official start on Nov. 27, 2010, according to the Small Business Saturday Facebook page. Celebrating its third year on Nov. 24, the event drew more than 100 million people last year, according to the Small Business Saturday website.

Locally owned business across the nation now take part in Small Business Saturday, offering their own deals to rival those offered the day before on Black Friday.

To find retailers in Lilburn that take part in the promotion, just visit the Small Business Saturday website, click on “Find Out Where To Shop” in the menu at the top of the screen and type in Lilburn, GA or 30047.

See other Small Business Saturday articles:

• Small Business Owner Offers Tips for Expanding Services in Lilburn
• Is Your Business Participating in Small Business Saturday 2012?
• Shop Locally in Lilburn on Small Business Saturday on Nov. 24
• Are You a Black Friday, Small Business Saturday or Cyber Monday Shopper?
• Patch Partners Supports Small Businesses in Lilburn