MAVEN introduced the first of four comedic videos June 21 as part of its effort to educate voters on the proposed TSPLOST.
The organization partnered with COLLYDE and Green Tricycle Studios to produce the series featuring Mr. “Stan Still,” a fictional Atlanta commuter helping metro residents cope with heavy traffic, according to a press release announcing the videos.
"Our hope is that our Gen X/Y peers will catch wind of this comedic series and help push the satire virally -- not just for laughs in their inboxes, but more than anything, to spur the younger generation to be a part of critical decisions shaping our city's future,” said Tara Makarechi, a partner at COLLYDE, in the press release.
Voters in the 10-county metro Atlanta area will decide in a July 31 referendum whether to approve a controversial one-cent transportation sales tax to fund transportation improvements.
In the initial video, Stan Still introduces commuters to a foolproof system for cutting people off in traffic, “Be Brave with the Pre-Wave,” contained in his "guidebook." Videos two through four, scheduled to be introduced weekly, will continue the theme that traffic in metro Atlanta is at a standstill.
The videos will be featured on the YouTube account for MAVEN, TransformMetroATL.
MAVEN identifies itself as "a broad-based group of civic coalitions, business organizations and concerned citizens working to provide the public with information on transportation issues that affect the entire 10-county Atlanta region. Our non-partisan organization is engaged in educational activities and will not advocate for or against passage of the sales tax referendum."